Effects of emotional exemplars in responsibility attribution-framed news reports on perception and evaluations of social issues

Abstract

This study investigated the separate and combined effects of emotion-laded exemplars and responsibility frames on readers’ perceptions and evaluations. Two hundred and sixty-nine students participated in an experiment involving a news story that dealt with the social issue of homelessness in South Korea. Six versions of a news story differed in emotion-laden exemplars with textual information (anger-evoking, sympathy-evoking) and responsibility news frames (attribution of responsibility to society, attribution of responsibility to individual, and no frame). This study found that, compared to the responsibility frames, emotion-laden exemplars significantly affected readers’ moral evaluations toward the target individuals and their perceptions of the social issue’s severity. The results also indicated that the anger-evoking exemplars influenced readers to attribute responsibility of a problem more to the target individuals than the societal system. In contrast, the sympathy-evoking exemplars prompted greater attribution to the societal system than the target individuals. The likelihood of a reader supporting related governmental aid policy was influenced by both emotional exemplars and responsibility news frames. Implications for further research are discussed.