Ấn phẩm:
Players and Whiners? Perceptions of Sex Stereotyping in Animé in Japan and the US
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Tóm tắt
This study examined cognitive and affective responses of Japanese (N^/199) and American participants (N^/194) to the depiction of gender in a Japanese anime´ popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans.
Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in anime´, implications of findings from viewing sex-stereotypical images and directions for future research are discussed.
Tác giả
Mary Jiang Bresnahan
Yasuhiro Inoue
Naomi Kagawa
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Taylor & Francis
Năm xuất bản
2006
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Từ khóa chủ đề
Sex Stereotyping , Japanese Anime , Dragonball Z , Gender Schema
